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Every marketer is aware of the value of marketing automation platforms. They not only make marketing campaigns a lot easier to track and manage, they also help with developing targeted campaigns that move businesses forward. They're pretty indispensable these days. ...
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Sales and marketing are two distinct areas of a company that need to work together. If they don't work together it can be, at best, a disorganised mess that causes problems further on down the line. At worst, a lack of synergy can mean immediate impact on your bottom line....
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Now deep into 2020 the days have gone celebrating the new year. Put down them champagne bottles as regulations for the new year as they are already coming into play and you should be aware of them!...
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Salesforce has always been a very impressive company. A strong cycle of Admins, Developers and Consultants has driven them to become the best in the cloud sector but how have they developed over the last decade?...
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In the late stages of 2019 and continuing through to the starting stages of 2020 Google has made a statement by wanting to bolster its services and presence within the marketing cloud sector. With the aim to competitively fight against the biggest rivals by 2023. This now being a three...
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B2C companies have become exceptional at using sophisticated data sources and DMPs (Data management platforms) to sell their services and products to customers alike. B2B has become stale relying on old marketing techniques such as cold calls and email follow-ups to generate and strum up business. This tactic has not...
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If you're using one of Pardot's features, the Engagement Studio, how much do you actually know? Test your knowledge by taking on these 5 taxing, quick fire questions focusing on the engagement program and prospects within the Pardot Engagement Studio. No pressure, there's no time limit... but, it doesn't mean...
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If there is a time to capture your audience, it’s now! Thousands of companies decide to use digital marketing as a key strategy to market their products and services. However, what makes a holiday-themed newsletter or email campaign that little bit more special?...
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Pardot is pretty user friendly. However, there are certain things such as creating a "bulletproof" button that can eat up your time. Well you're in luck, these tools are just some of the many available to save you time....
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Marketing technology continues to be a number one priority investment for businesses within every industry. With an increased demand for marketing systems and strategies, employees with marketing experience still in demand. Along with this increase, the demand and need to improve customer experience is also required. This is achieved by...
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