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  • Post by: Virginia de la Cruz
  • 11 April, 2019

Email Marketing Metrics

IBM Watson Marketing’s 2018 email metrics benchmark study examines email and mobile marketing messages sent by several thousand brands in 2017,…

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  • Post by: Virginia de la Cruz
  • 22 March, 2019

Salesforce April 2019 New Release

It feels like only yesterday we were trying to contain our excitement over the January 2019 Marketing Cloud release and…

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  • Post by: William McMahon
  • 22 March, 2019

The Marketing 5-Year-Plan for Wealth Management

The Wealth Management industry is a booming sector which is expected to grow even further in the medium-haul. This fastly…

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  • Post by: Virginia de la Cruz
  • 20 March, 2019

Trust Status

The Marketing Cloud site where we used to check server status, trust.marketingcloud.com, will soon be absorbed by the Salesforce Trust…

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  • Post by: Virginia de la Cruz
  • 21 March, 2019

5 email marketing questions

Over the years there are a few questions that keep popping up amongst email marketing users. After careful consideration, and…

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  • Post by: Virginia de la Cruz
  • 19 March, 2019

Building (up) your email marketing team

So, you need to send emails. Sounds easy, right? It is! If you have the right team, of course. But…

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  • Post by: Gravitai
  • 18 March, 2019

Gravitai at London’s Calling 2019

On the 8th of March 2019, the Salesforce London community welcomed London’s Calling with open arms for the fourth consecutive…

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  • Post by: Virginia de la Cruz
  • 14 March, 2019

Salesforce 20th Anniversary

2019 will be the year Salesforce celebrates its 20th Anniversary. How it Began To mark the occasion they have released…

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  • Post by: Virginia de la Cruz
  • 13 March, 2019

Email Tips & Tricks

#1 Personalisation, personalisation, personalisation   Personalisation is not just about throwing personal data here and there. It’s more about showing…

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  • Post by: Virginia de la Cruz
  • 7 March, 2019

Multilingual Content in SFMC: S01E01

Multilingual emails Multilingual content management is a challenge for any organisation. When it comes to finding the right solution, the…

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