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Backlinks, which can also be referred to as ‘inbound’ or ‘external’ links, are links from other websites to your website. Search engines, such as Google, even view backlinks as 'votes' for your website. These 'votes' increase site ranking and content, which will increase your visibility on Google. ...
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Since the dawn of time people have gone to work. However, in the wake of the 21st century, the “idea” of work and how it is conducted has evolved. (Approximately an 8 minute read) In 1981, Dolly Parton released the song “9 to 5”. Interestingly, it seemed the general populace...
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Oh SEO the demon and devil to every single marketer out there. If we had a penny for every time we found a different way to utilise and improve SEO we would be millionaires, and we would also be here for years upon years trying to figure out the mystery....
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Over the years there are a few questions that keep popping up amongst email marketing users. After careful consideration, and without wanting to get into one of those endless lists, we have reduced to it to the most pressing five. Those are:...
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Lead conversion has a lot to gain from marketing automation, particularly when it comes to email and social and content campaigns....
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Personalisation is not just about throwing personal data here and there. It's more about showing the customer you are aware of their lifecycle, or in other words: showing the love....
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Everyone wants to stay on top of trends, marketing tactics, and the latest technology so that they can convince customers that they’re on top of their game. And, keeping up with the latest trends keeps your company fresh and relevant, and makes your competitors work even harder to keep up....
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Looking to take your company to the next level? Or, maybe you’re just hitting a rough patch and struggling with figuring out how to tap into a new consumer base?...
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If you’re searching for a business to provide you with marketing automation software, then you’re probably wondering where to start. What type of company should you sign with, and what should you plan ahead for before signing the contract?...
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If you’ve invested in a marketing automation tool to help grow your business and increase your customer base, congratulations! You’ve taken the first big step toward taking your business to the next level....
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