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Posts filed under: Email Marketing

We live in a world where communication and the technology that surrounds it, isn't always readily available to everyone. For many people with impairments or disabilities, such as blindness or hearing loss, staying connected can be incredibly challenging....
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Over the years there are a few questions that keep popping up amongst email marketing users. After careful consideration, and without wanting to get into one of those endless lists, we have reduced to it to the most pressing five. Those are:...
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Lead conversion has a lot to gain from marketing automation, particularly when it comes to email and social and content campaigns....
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Personalisation is not just about throwing personal data here and there. It's more about showing the customer you are aware of their lifecycle, or in other words: showing the love....
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Coming up with the right email marketing strategy falls under your overall marketing strategy and therefore should be synchronised with it. We can all agree email is the most effective channel, but how do we harness all that power? How to align the possibilities it offers?...
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As email marketers, we strive to produce great content and work to build emails that drive brand awareness and engage our customers to entice them to interact with us. Emails that generate positive interaction and engagement can boost your Sender Score and Deliverability Reputation. ...
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Last year, Amazon released the Alexa update that allows it to access and read your emails, through Gmail and Outlook.com initially, with more email clients expected to be added to the list soon.Just by saying "Alexa, read my emails", the application goes through the ones marked as Important first, and...
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IBM Watson Marketing’s 2018 email metrics benchmark study examines email and mobile marketing messages sent by several thousand brands in 2017, using a wide variety of measurements to establish benchmarks on customer engagement, delivery and subscriber churn....
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