Posts filed under: Email Marketing

Introducing AMP For Engaging Emails
AMP for email is an alternative way for marketers to leverage the speed of the accelerated mobile pages framework. AMP email is far less constrained than your traditional forms of email. They are increasing further levels or productive engagement for... Read More
Deliverability Tips In The Pandemic
When it comes to one of the main aspects of the business we run, our marketing, we will also have to adapt. This is perhaps most important with our communications via email. We may still send email (and businesses will... Read More
Amazing Lead Conversion In Email Marketing
Lead conversion has a lot to gain from marketing automation, particularly when it comes to email and social and content campaigns.... Read More
Email Marketing Metric Hacks
IBM Watson Marketing’s 2018 email metrics benchmark study examines email and mobile marketing messages sent by several thousand brands in 2017, using a wide variety of measurements to establish benchmarks on customer engagement, delivery and subscriber churn.... Read More
Deliverability Never Ends In .com
As email marketers, we strive to produce great content and work to build emails that drive brand awareness and engage our customers to entice them to interact with us. Emails that generate positive interaction and engagement can boost your Sender... Read More
Building Up Your Email Marketing Team
So, you need to send emails. Sounds easy, right? It is! If you have the right team, of course. But what is "the right team"? How many people does it take to send an email? Let's look at the basic roles... Read More
Email Accessibility And The Standards In Email Marketing
We live in a world where communication and the technology that surrounds it, isn't always readily available to everyone. For many people with impairments or disabilities, such as blindness or hearing loss, staying connected can be incredibly challenging.... Read More
Better Optimise Your Email Campaigns This Christmas!
If there is a time to capture your audience, it’s now! Thousands of companies decide to use digital marketing as a key strategy to market their products and services. However, what makes a holiday-themed newsletter or email campaign that little... Read More