Lead conversion has a lot to gain from marketing automation, particularly when it comes to email and social and content campaigns.

As a marketer, you know how important it is to use email marketing effectively. Email has been a vital tool in marketing and sales for a number of years now, and although it's had it's 'dips' (when email marketing was

Sales and marketing are two distinct areas of a company that need to work together. If they don't work together it can be, at best, a disorganised mess that causes problems further on down the line. At worst, a lack

Backlinks, which can also be referred to as ‘inbound’ or ‘external’ links, are links from other websites to your website. Search engines, such as Google, even view backlinks as 'votes' for your website. These 'votes' increase site ranking and

IBM Watson Marketing’s 2018 email metrics benchmark study examines email and mobile marketing messages sent by several thousand brands in 2017, using a wide variety of measurements to establish benchmarks on customer engagement, delivery and subscriber churn.

Like any software, from individual licenses to enterprise solutions, making it personal and bespoke can only ever be a good thing. And with a Cloud solution that has the capacity to reach hundreds of thousands of prospects and customers, that

Personalisation is nothing new, whatever industry you are in. Increasing your customers expectations is key and personalisation can be the holy grail into that realm.

Salesforce Einstein is AI for CRM. Simply put, it is a set of technologies that are AI-driven, which help marketing get smarter, better informed and more focused on results. And the best thing is, it grows with the team. The

Pardot is pretty user friendly. However, there are certain things such as creating a "bulletproof" button that can eat up your time. Well you're in luck, these tools are just some of the many available to save you time.

Copywriting is BIG. So big, it's even part of the multi-award winning "MadMen" tv series. It takes time when it comes to copywriting. A lot of this time, the focus of copywriting is you trying to entice a customer in

In the late stages of 2019 and continuing through to the starting stages of 2020 Google has made a statement by wanting to bolster its services and presence within the marketing cloud sector. With the aim to competitively fight against

Your lists with all of your consumer data and information is one of the most valuable parts of your business. Without those lists, you couldn’t send out successful campaigns, keep track of your consumers in the market, and develop new