All companies use marketing as a tool to promote and grow their processes; however, repeating marketing tasks over and over again can become tedious and repetitive. If you are a small business, you can understand the constraints of limited time and resources. Unlike large enterprise marketing operations, you may not have enough marketing employees or the budget to employ a new team.

With Mautic, this can solve this problem with its intuitive interface and robust automated marketing tools. For you coders, Mautic was built using the Symfony framework. Mautic is an open-source marketing automation software which can help with repetitive tasks such as lead generation, contact scoring, contact segmentation, marketing campaigns and focus items.

The Open Source Tool

Mautic is currently the only fully-featured, Open Source tool for marketing automation on the market. Mautic is a perfect tool for small businesses to help with time-consuming tasks and to grow their company. Mautic’s automation tasks can lead to gaining extra time to be spent on other tasks and projects that may have previously been neglected.

Mautic can be used for all of your marketing processes and channels. From landing, pages to forms and assets you’re able to run all of your communications out of Mautic.

One of the best things about Mautic is that It’s completely free if you use the self-hosted version (a cloud-hosted paid version is available too). You can download and install Mautic using your servers; this helps with data privacy and security. You can create an account on Mautic.com. It only takes a few minutes to set up an account. Mautic provides constant updates to improve any features or fix any issues.

The Dashboard

Mautic features a straightforward dashboard and easy-to-navigate admin menu. Unlike other marketing tools that are bloated with confusing menus, Mautic makes things very clear and easy to understand. Creating an email campaign has never been easier! Gone are the days of going through 10 different pages just to set up one email campaign.

If we were to list all of the features Mautic can do this post would be incredibly long so here is a quick list:

– A/B Testing
– Activity Tracking
– Configurable Workflow
– Email Marketing
– Lead Capture
– Lead Scoring
– Multi-channel Marketing
– Pipeline Management
– Source Tracking

What Are Marketer’s Top Priorities?

With Mautic you won’t have to worry about always coming up with and writing emails and sending them out to your customers. Instead, you can just write up emails in advance, and then automate them to go out to your customers. Meanwhile, you can focus on other things within your business such as growing your brand or business.

From B2B marketers the top priority came from converting leads to customers while reducing the cost of customer acquisition comes in second to the last place.
ROI means everything to marketers. Making sure your ROI is increased is key to the success of both B2B and B2C businesses.

88% of marketers say that automation helps them reduce the time they spend on preparing reports and analysis.

86% of business professionals prefer to use email communication for business purposes due to it being the 3rd most influential source of information for B2B audiences.

Mautic’s Features

Having a big email list will benefit your business, so once an email is sent, the potential reach is relatively big. Growing a mailing list manually will take a considerably long time. One way to speed up and automate this process is by using a tool such as Mautic which can capture users information by using forms which can be customised within Mautic. These forms can be displayed on pages within your website or even on focus popups which can display after a certain amount of time, an exit-intent or other customisable options within Mautic. By using an exit-intent popup on your website, it can keep users on the website, and you can give them an incentive to leave their details before leaving.

Mautic offers the analytics and reporting functionality needed to track the success of your campaigns. You can also display targeted content on your website based on a contact’s behaviour.

How Do Small Businesses Benefit From Mautic

If you are a small business and you are relatively new to creating campaigns, Mautic campaign builders can help by creating personalised email campaigns. This is one of the unique features of Mautic, and this is a huge reason to use Mautic for your business. Mautic allows you to use drag and drop, which makes it even easier to customise a campaign and to show it to the rest of your team. To customise the campaigns, you can change the different variables which are conditions, actions and decisions.

Another great part of Mautic that is useful not just for small businesses but all businesses as a whole is A/B Testing. For example, if you create a form, you can create two versions, such as a long and short form and set it up as an A/B Test. Mautic will automatically then generate both ways equally to different users. Within your Mautic dashboard, you can see all of the insights and then determine which form is performing better. From this, you can display a better performing form which can then boost leads/sales, or you can continue to use the A/B testing with different forms and continuously change them. 

Customer segmentation can also be used to allow you to create segments for a specific group of users that share similar characteristics. These segments help you create campaigns that target and convert more users into customers.

How Can You Get Started With Mautic?

Here are two quick ways that you can implement Mautic and marketing automation into your business.

– Add tracking code: With Mautic, you can add a tracking code to either your website or plugin. The tracking code will collect data from anyone that visits your site.

– Collect lead information: Mautic allows you to create a landing page with a form to collect data on visitors.

To get a better sense of Mautic and what it has to offer, have a look at how the platform can provide you with the best support when it comes to nurturing your leads.

If you are a small business, you can customise Mautic to fit your business needs and workflow. You can even build and expand your capabilities with Mautic. The Mautic platform is easy and user-friendly, so you can get started with using it straight away

Mautic has an option to add additional plugins and integrations. Already having a lot of default integrations onboard for connecting to CRMs such as SalesForce. Additionally, there is a Mautic Marketplace with additional plugins from the community.

Mautic Vs Salesforce When It comes To Small Businesses

Let’s have a look at the comparisons when it comes to Mautic and their competitors. What can their competition such as Salesforce offer?

– The forms within Mautic are very intuitive, and it’s incredibly easy to use.
– Mautic’s campaign builder is one of the most reliable, fast, and there are so many features to choose from.
– Mautic allows you to email with just a single click.
– Mautic is excellent value for money for small businesses over SFMC. 

Salesforce Marketing Cloud is a great marketing automation tool, but for small businesses, the free version of Mautic is a great platform to choose. As Mautic is still relatively new compared to SFMC, there are more online resources to read up on. However, this shouldn’t be a problem with Mautic being so simple to use.

What Mautic Version Will Be Best For Me?

– Self-hosted: The self-hosted version that is available on Mautic.org is a free version of Mautic. Installing this version is entirely free, but you will require a server to install this version which costs money. This is extremely helpful for small businesses.

– Hosted: The hosted version of Mautic is available on Mautic.com, which is the paid version. Mautic doesn’t have a set price, but it depends on how many records you want to have in your account.


Want To Learn More About Mautic?

If you are interested in learning more about Mautic and what it has to offer we could not recommend our other Mautic blogs enough. Have a look at our blog post ‘The Best Of Mautic’.


Our Top Tips For Mautic

Don’t always jump to update as soon as a Mautic Version is released, if your version is working and stable there may not be any reason to update. If there is a new feature you want to use, wait until the update has been confirmed as stable on the Mautic forums or Slack platform by other users.

So that was a short round up on why  Mautic is a perfect tool for small businesses. Here is a roundup of what has been discussed:

– Mautic saves you the time you waste on repetitive marketing tasks.
– It can help grow your email list fast.
– You can create high converting marketing campaigns easily with Mautic.
– It increases your conversion rates that eventually boost your sales.

So…. Why Should You Consider Mautic

Mautic is a great tool when it comes to marketing automation. If you are a small business and looking for a cheaper however amazing product, then Mautic is your answer. At a low price, you get a bang for your buck. The application is effortless to use, and the basics can be learned through the help of tutorials.

Standard set up, and integration is the most popular when it comes to third-party systems as they can be used right out of the box. Combined with the fact that it’s open-sourced with a larger developer community forum, extensions, bug fixes, and innovation are not short. Mautic can be easily customised and extended.

Mautic is a perfect tool and should be considered for both small and large businesses when it comes to marketing automation.

How Can Gravitai Help You With Mautic?

As a dedicated partner to Mautic, we can help with both to implement and support. We were one of the first Mautic partners and can seamlessly configure your process and marketing thoroughly.

When it comes to enablement, we can determine your business case for Mautic. Your elements such as goals, audiences, channels and content can be defined during the enablement phase. We can make sure that your leads and customers are taken care of.

Our developers can fully support you with any integrations you may require. From internal and external systems to a marketing journey, we have your back when it comes to Mautic.

If you would like to learn more about how Gravitai can assist you with Mautic, please visit our Mautic services page ‘here’


Book An Audit Today!

Finding the best solution is vital to develop your Salesforce apps further. Gravitai are here to help with the immense amounts of support that is needed to make Salesforce App flourish!