Marketing Automation can be the answer to all your marketing problems. But first, how is it going to help your business, and more importantly, what is it?
Suppose your business has customers of any kind. Or is it trying to gain customers and increase revenue? Then chances are you need a marketing automation tool of some sort. So, what is marketing automation? Why do you need it? What’s the big deal? Everyone who has customers, has this? Why do you need it?
We’ll answer those questions in this article. But first, let’s start with the most straightforward answer that you need to understand before we get into the details. What is marketing automation?
Marketing automation refers to the software, tools, and resources designed to help businesses manage marketing campaigns and processes through this technology. Companies can manage their campaigns, messaging through social media, web, or email, and workflows designed through templates or custom to your business.
In a nutshell, marketing automation streamlines the work and processes that you have an entire team of people spending hours each week. They turn it into something that you can just press a button and do. Instead of combing through your customer data to find outliers, the system can do that for you. Based on algorithms that you tell it. If you don’t have marketing automation software for your business, this is something that can quite literally change the way you work daily. It’s a game-changer that doesn’t shrink down or lessen the work that your teams are doing.
What to get your teeth stuck into another Marketing Automation blog? Have a look at our blog post ‘Personalisation Techniques In Marketing’
Sounds Good, Right? But, How Will This Help Your Business Increase Revenue?
The software designed to make your work more comfortable as you plan campaigns and hope to increase customer awareness and loyalty to your brand. You can quickly generate content across different platforms and media types that are relevant and fresh. Deliver it to your customer base throughout various points in their journey with your business, and make sure that they receive the content during critical decision-making times.
So, you can deliver personalized, relevant campaigns to your customers from the moment they discover your business to the moment when they put something in their cart. As well as visit your website, call your business’s phone number, share a post about your business with a friend. You can view a product online or make a purchase. All of these campaigns are set up, designed, and delivered through a marketing automation tool that takes care of the customer experience for you. No matter what point the customer is in their experience with your business. You can reach them with relevant content that speaks to where they are in their journey, making it so that they receive a personalized experience that feels unique to them.
Track Your Success
If you don’t have marketing automation software already for your business, you may just be designing and delivering campaigns without knowing what’s working and what’s not. You might see some results. Negative or positive, and receive new customers from an unexpected area that you weren’t targeting. You could have no idea how you got to that point. With marketing automation software, you can use analytics to track what’s working and what’s not. Make sure that you’re targeting the right areas of the customer journey and making sure that your outreach is gaining you some success as making sure that you are targeting the right groups in your sectors.
Personalization is always essential in marketing automation. Have a look at our blog post ‘Top Ten Personalisation Tricks Using Marketing Cloud’ to keep up to date on the latest techniques.
Alternatively, if you would like to read more about Marketing Automation, you can do ‘here.’