Originally being announced at Dreamforce in 2014 Journey Builder has been a massive product for Salesforce in the previous years. With each user being able to automate customer targeted actions with Salesforce Marketing Cloud.
Salesforce Marketing Cloud provides a wealth of opportunities to make the marketing of your products and services a lot easier. However, some key features really help the software to stand out from the crowd. Journey Builder is one of those features. It is a truly useful piece of equipment on your own journey to understand customers.
Every marketer and sales expert knows what the ‘customer journey’ is. That set of stages a prospect goes through before finally being ready to purchase. It involves a number of stages. Also a real focus on the touch points a prospect interacts with.
In other words, it’s complicated.
Enter Journey Builder. If a marketer was asked which part of the Cloud is most useful to them, they would most likely mention Journey Builder, simply because it makes their work a lot easier and allows them to serve their future clients better.
Journey Builder allows for pinpoint accuracy when it comes to identifying where a customer is on the journey. But it also does a lot more.
How Journey Builder Works
The true beauty of it (and the real payoff for marketers) is the accuracy it brings to their understanding of the point their prospect is on. It does this by literally tracking the journey via the touch points the marketing team have established. If they’re tracking website visits and activity. This can be part of Journey Builder. If they’re opening emails, that can be tracked by Journey Builder.
One key feature is, for example, the ability to track customer engagement with marketing elements in real time. This means you can know quickly and comprehensively how a customer is interacting, and therefore make informed decisions quickly and effectively.
It’s only fair (and sensible) to deliver marketing touch points and messages to prospects at the right time. On a personal level as possible. Crucially the Journey Builder allows marketers to deliver content that maters to prospects in the way they want to see it. Add to this the kind of accuracy that helps you deliver content exactly when they want to see it, and you have a truly powerful marketing ally.
You Get To See The Bigger Picture
Journey Builder also integrates perfectly with the other aspects of the Salesforce journey. This does a great job of ensuring that all parts of the Salesforce experience can be knitted together more effectively, so that marketers save time and prospects get the fullest experience possible.
This is true even if you haven’t spent 100 hours painstakingly learning all there is to know about Salesforce (as some true Trailheads have). It’s very much plug and play, allowing you to jump right in and create value immediately.
Drag & Drop Perfection
Like much of the Salesforce suite, you can drag and drop marketing elements into a single journey. While doing this, the platform will be making decisions about what to deliver content-wise (using the assets you have) and will literally help build the journey.
Here you can see a screenshot from Saleforce’s Journey Builder, which displays the drag and drop movement described. As well as a small demo of how Journey Builder can be used for you and your organisation.
Interested In Journey Builder? Have a look what we can offer around ‘Salesforce’
It even allows you to take a prospect off the journey, again obeying parameters you have set up. It’s that kind of intricacy that allows you to set up a customer journey. ‘only if’ they sign up to a newsletter for example. Once they sign up they are placed on the journey, and drip fed emails at the right times in the journey, nurturing the prospect over time.
Because it’s automated, integrated and also dynamic, you don’t lose leads by turning them off with spam. Or waste time and money chasing prospects that haven’t engaged much at all.
It’s a great piece of software. It offers maximum help to marketers out there.
Want to read more about Journey Builder? Have a look at Salesforce ‘here’
Want to read more on Salesforce? Have a look at our previous blogs here ‘What Should YOU Have in Your Salesforce Toolkit?’ & ‘BEST Salesforce Features To Blast Your Knowledge’