- Post by: William McMahon
- 31 October, 2018
Is It Time To Switch To Marketing Cloud?
Let’s be clear – it’s not an easy decision for businesses to make when they decide to switch
marketing automation systems. But, if you’re constantly finding limitations in your current
system, hitting barriers at every turn, or you’re not finding the functionality that you thought
the system might have, it could be time to make that tough decision.
So, how will you know that you’re ready to make the switch? There are three key factors that
should serve as a major influence in your decision to switch your marketing cloud.
You need something that’s to scale with your business’s current size, scale and scope, and which can grow with you over the next five or so years.
That can be hard to find with a company, but it’s definitely doable. If your business is really
taking off, or maybe just experiencing slow but steady growth, you’re going to want a system
that can keep up with the increasing demand and size of your customer base, an adjusted
marketing plan that accommodates for growth, and can manage all of your data and customer
If you foresee your business expanding your customer base by 1,000 new customers a month
over the coming year, that means your system needs to be able to keep up with the data that
comes with those new customers, analytics that can keep track of their behaviors and
decisions, and the marketing emails, social media and website activity that needs to take place
in order to keep those customers retained.
If you don’t think your current system can handle that, it’s time to consider another system.
Another reason to make the switch: a changing market.
Trends ebb and flow, customers make different decisions that you can’t anticipate, and your
marketing plan changes so often that you can’t even keep up sometimes. But, that doesn’t
mean your marketing cloud system shouldn’t be able to keep up.
If your automation system isn’t able to offer you the latest features and functionalities that you
need to stay competitive in your market, then you absolutely want to make a switch in vendors.
You don’t want to fall behind the competition – stay on top by making sure that your system is
keeping up with the trends, even when you can’t.
And, the final reason – the system can’t handle the complexity of your changing business.
Chances are, you might be dealing with a complex campaign that’s delivered to hundreds of
thousands of customers at some point in your business’s lifespan. And, when that does come to
fruition, does your marketing automation system have the capability to deliver that type of
That’s a question you should ask up front before you sign the contract. Even if your business is
currently only delivering campaigns to just a few thousand customers and you don’t think that a
huge campaign is in the future, it’s always best to plan ahead. If you have budget dollars to
contact with a company that can handle complex campaigns, and manage the data and
analytics associated with campaigns of that size and scope, then that’s the company that you’ll
probably want to work with.
The great news is Gravitai works with all companies – big and small – to help you understand your marketing cloud requirements and will give you completely vendor agnostic advice as to which marketing automation platform is the best fit for your business.
Contact us today, for a free no-obligation consultation, so we can understand better your objectives and explain how we can support you.