It is often the case that a company will buy a marketing automation platform to affect the level of productivity in teams directly. Teams of people who work in marketing and sales will have targets and quotas, but they're human.... Read More
With Salesforce being perhaps one of the most useful elements of an organization's IT structure, it's no surprise that the certifications available are highly-prized. Being certified will bring both you and your organization immense benefit.... Read More
Like all of the other tools and platforms on Salesforce, Social Studio is incredibly helpful and efficient. There are ways to get even more out of it for your teams though, and in this post we thought we would dig... Read More
Originally being announced at Dreamforce in 2014 Journey Builder has been a massive product for Salesforce in the previous years. With each user being able to automate customer targeted actions with Salesforce Marketing Cloud.... Read More
Salesforce has become one of the most essential pieces of software for any Digital Marketer! With new tools and applications being built into the software every day, have you got the right skills to stand out from the crowd?... Read More
As a marketer, you know how important it is to use email marketing effectively. Email has been a vital tool in marketing and sales for a number of years now, and although it's had it's 'dips' (when email marketing was... Read More
Sales and marketing are two distinct areas of a company that need to work together. If they don't work together it can be, at best, a disorganised mess that causes problems further on down the line. At worst, a lack... Read More
Like any software, from individual licenses to enterprise solutions, making it personal and bespoke can only ever be a good thing. And with a Cloud solution that has the capacity to reach hundreds of thousands of prospects and customers, that... Read More
Salesforce Einstein is AI for CRM. Simply put, it is a set of technologies that are AI-driven, which help marketing get smarter, better informed and more focused on results. And the best thing is, it grows with the team. The... Read More
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