Posts tagged with: marketing

How Do You Improve Your B2B Sales?
Your B2B sales need to be improving consistently; what this does mean is plenty of hard work. But you know it needs to be done. However, the B2B space is jam-packed with companies like yours, all of them clamouring for... Read More
Investing In Data Management Platforms
Marketers and marketing teams don't have it easy. There is a lot of data available on prospects and customers. That means the data has to be organised, understood, and used in the right way. Without an organised system that collates,... Read More
10 Pardot Hacks Every Trailblazer Should Know
If you are in a big or small organisation having the right tools or techniques to tackle Pardot is the perfect recipe for success. Here are the 10 Pardot Hacks you should be aware of.... Read More
What Is Journey Builder In Salesforce Marketing Cloud?
Originally being announced at Dreamforce in 2014 Journey Builder has been a massive product for Salesforce in the previous years. With each user being able to automate customer targeted actions with Salesforce Marketing Cloud.... Read More
What Should You Have In Your Salesforce Toolkit?
Salesforce has become one of the most essential pieces of software for any Digital Marketer! With new tools and applications being built into the software every day, have you got the right skills to stand out from the crowd?... Read More
What is Email Studio In Salesforce Marketing Cloud?
As a marketer, you know how important it is to use email marketing effectively. Email has been a vital tool in marketing and sales for a number of years now, and although it's had it's 'dips' (when email marketing was... Read More
Personalisation Techniques Through Marketing
Personalisation is nothing new, whatever industry you are in. Increasing your customers expectations is key and personalisation can be the holy grail into that realm. ... Read More
The Greatest Conventions Of Copywriting
Copywriting is BIG. So big, it's even part of the multi-award winning "MadMen" tv series. It takes time when it comes to copywriting. A lot of this time, the focus of copywriting is you trying to entice a customer in... Read More
Augmented Reality Advancements In Marketing
Augmented reality (AR) has been around for a few years now and even though it's still in very early stages, the applications so far have exciting and promising projections. ... Read More
Identifying Your Best Target Audience
Next time you head to the bar for a game of darts, put on a blindfold and have your friend spin you around a few times. Then, try to toss a few darts and see where they land. Hopefully you... Read More