Posts tagged with: marketing automation

How Do You Improve Your B2B Sales?
Your B2B sales need to be improving consistently; what this does mean is plenty of hard work. But you know it needs to be done. However, the B2B space is jam-packed with companies like yours, all of them clamouring for... Read More
The Very Best Tips Of Cloud Marketing For Small Businesses
The one good thing about marketing for a small business is the fact that it has very much become a level playing field. Even though you don't have the huge budgets and teams that a major large business has, you... Read More
10 Pardot Hacks Every Trailblazer Should Know
If you are in a big or small organisation having the right tools or techniques to tackle Pardot is the perfect recipe for success. Here are the 10 Pardot Hacks you should be aware of.... Read More
Amazing Lead Conversion In Email Marketing
Lead conversion has a lot to gain from marketing automation, particularly when it comes to email and social and content campaigns.... Read More
What is Email Studio In Salesforce Marketing Cloud?
As a marketer, you know how important it is to use email marketing effectively. Email has been a vital tool in marketing and sales for a number of years now, and although it's had it's 'dips' (when email marketing was... Read More
Tactics You Can Implement Using Pardot Sales Dashboard
Sales and marketing are two distinct areas of a company that need to work together. If they don't work together it can be, at best, a disorganised mess that causes problems further on down the line. At worst, a lack... Read More
Email Marketing Metric Hacks
IBM Watson Marketing’s 2018 email metrics benchmark study examines email and mobile marketing messages sent by several thousand brands in 2017, using a wide variety of measurements to establish benchmarks on customer engagement, delivery and subscriber churn.... Read More
Personalisation Techniques Through Marketing
Personalisation is nothing new, whatever industry you are in. Increasing your customers expectations is key and personalisation can be the holy grail into that realm. ... Read More
Could Google Acquire Salesforce Now?
In the late stages of 2019 and continuing through to the starting stages of 2020 Google has made a statement by wanting to bolster its services and presence within the marketing cloud sector. With the aim to competitively fight against... Read More
Alexa, READ My Emails
Last year, Amazon released the Alexa update that allows it to access and read your emails, through Gmail and Outlook.com initially, with more email clients expected to be added to the list soon.Just by saying "Alexa, read my emails", the... Read More