Posts tagged with: data management

Driving Powerful AI To Be Equality Ethical
It's hard to deny that Artificial Intelligence (AI) has a huge part to play in our daily lives. It runs a lot of what we do, and when it comes to marketing and the teams who run marketing campaigns, it... Read More
Investing In Data Management Platforms
Marketers and marketing teams don't have it easy. There is a lot of data available on prospects and customers. That means the data has to be organised, understood, and used in the right way. Without an organised system that collates,... Read More
How Duplicates In Marketing Cloud Affect Your Business
Your lists with all of your consumer data and information is one of the most valuable parts of your business. Without those lists, you couldn’t send out successful campaigns, keep track of your consumers in the market, and develop new... Read More
Alexa, READ My Emails
Last year, Amazon released the Alexa update that allows it to access and read your emails, through Gmail and Outlook.com initially, with more email clients expected to be added to the list soon.Just by saying "Alexa, read my emails", the... Read More
The Best Freelancing Practises Within Marketing
Depending on your project, budget or both, finding a freelancer to meet your needs can be a pain. However, there comes a time in many businesses where the process of creating content has just become too much. You simply need... Read More
CDPs & DMPs: Demystifying Data Management For Marketers
Data solutions. THE number one form of technology being implemented into companies. Companies, implementing this technology, experience a further 30% growth. With data driven marketing strategies, they are 6 times more likely to be profitable than competitors in their industry.... Read More
How Can B2B Companies Learn More From B2C Experiences
B2C companies have become exceptional at using sophisticated data sources and DMPs (Data management platforms) to sell their services and products to customers alike. B2B has become stale relying on old marketing techniques such as cold calls and email follow-ups... Read More