Switching to marketing cloud could be the most important leap that your company or organisation has to make. You could be constantly finding limitations and errors with your current system. This means switching to marketing cloud could be a great step forward but is it time to switch to Marketing Cloud?

Let’s be clear. It’s not an easy decision for businesses to make when they decide to switch marketing automation systems. But, if you’re continually finding limitations in your current order, hitting barriers at every turn, or you’re not finding the functionality that you thought the system might have, it could be time to make that tough decision.

So, how will you know that you’re ready to make the switch? Three key factors should serve as a significant influence on your decision.

Have you seen our blog ‘What Should You Have In Your Salesforce Toolkit’

You Need Something That’s To Scale With Your Business’s Current Size, Scale And Scope, And Which Can Grow With You Over The Next Five Or So Years

That can be hard to find with a company, but it’s doable. If your business is really taking off, or maybe just experiencing slow but steady growth, you’re going to want a system that can keep up with the increasing demand and size of your customer base, and adjusted marketing plan that accommodates for growth and can manage all of your data and customer information.

If you foresee your business expanding your customer base by 1,000 new customers a month over the coming year, that means your system needs to be able to keep up with the data that comes with those new customers, analytics that can keep track of their behaviours and decisions, and the marketing emails, social media and website activity that needs to take place
to keep those customers retained.

If you don’t think your current system can handle that, it’s time to consider another method.

Another Reason To Make The Switch: A Changing Market

Trends ebb and flow, customers make different decisions that you can’t anticipate. Your marketing plan changes so often that you can’t even keep up sometimes. But, that doesn’t mean your marketing cloud system shouldn’t be able to keep up.

Suppose your automation system isn’t able to offer you the latest features and functionalities that you need to stay competitive in your market. You will want to make a switch in vendors. You don’t want to fall behind the competition. Stay on top by making sure that your system is keeping up with the trends, even when you can’t.

And, The Final Reason. The System Can’t Handle The Complexity Of Your Changing Business

Chances are, you might be dealing with a sophisticated campaign that’s delivered to hundreds of thousands of customers at some point in your business’s lifespan. And, when that does come to fruition, does your marketing automation system have the capability to deliver that type of
campaign?

That’s a question you should ask upfront before you sign the contract. Even if your business is currently only delivering campaigns to just a few thousand customers and you don’t think that a vast campaign is in the future, it’s always best to plan. If you have budget dollars to contact with a company that can handle sophisticated attacks, and manage the data and analytics associated with campaigns of that size and scope, then that’s the company that you’ll probably want to work with further. Not being able to deal with the level and volume could leave you asking the questions ‘is it time to switch to Marketing Cloud’.

The great news is Gravitai works with all companies. Big and small to help you understand your marketing cloud requirements. We will give you completely vendor-agnostic advice as to which marketing automation platform is the best fit for your business.

Contact us today. For a free no-obligation consultation, so we can understand better your objectives and explain how we can support you.

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