It feels like only yesterday we were trying to contain our excitement over the January 2019 Marketing Cloud release and now we have a new one. The April 2019 Release is here and it has some really amazing innovations coming up.

The Marketing Cloud release will effectively take place from April 6 to May 3, but we can already take a sneak peek at what’s in store. There are also webinars taking place where experts from Salesforce walk you through the most outstanding new features (here’s hoping that this time they won’t have to cancel due to technical difficulties like last time).

The highlights are as follows:Marketing Cloud Setup

– Einstein Engagement Frequency

– Advertising Studio and Google Customer Match

– Mobile Integration with Journey Builder and Content Builder

– Batched Decisioning for Interaction Studio

– Mobile Integration with Journey Builder and Content Builder

– Datorama Connector for Marketing Cloud Email

And here are some other innovations we believe are worth ellaborating:

Configure Your Marketing Cloud Account with the New Setup Page

Our new Setup page makes managing Marketing Cloud easier for administrators. Setup has a refreshed console with a left-sided navigation to manage administration, platform tools, and settings functions. You can quickly navigate account setup with the new search feature. The new Setup page replaces Administration in all Marketing Cloud accounts.

Get Subscriber Counts Before Sending Emails

Before sending an email, you can now review how many subscribers are in a list. For lists in folders, you can get the subscriber count when sending a Content Builder email in Emails Studio in the Population column.

Who: This change is available to users sending Content Builder emails.

Identify Emails and Use Code Snippets More Easily

Quickly locate emails in the library grid with the new Email Subject Line field. Reference Content Builder emails via ID in sends and reports. And you can now create code snippets directly in an email or template.

Get More Accurate Data on Email Open Rates

The Marketing Cloud Connect tracking table for email open rates is now cleaned by a process that reduces data inflation. To align with Marketing Cloud tracking data, Sales Cloud and Service Cloud tracking data more accurately represents links clicked by message recipients and not by Internet service providers.

Where: This change applies to all Salesforce orgs with the Marketing Cloud Connect managed package installed.

When: This enhancement is delivered with the 219 managed package.

Update Your SSO Settings with a New Marketing Cloud Certificate

Marketing Cloud is replacing its existing single sign-on (SSO) certificate, which expires on June 21, 2019. If you use our SP-initiated URL or have configured your identity provider to send encrypted assertions, update your identity provider with our new certificate. With the new certificate, you can use your own identity provider to grant access to Marketing Cloud. To continue using Marketing Cloud’s SSO functionality, you must complete the update by June 21, 2019.

When: Starting April 8, 2019, all Marketing Cloud SSO customers can go into Marketing Cloud and acquire a new 2019 certificate and SP-initiated URL. Your identity provider can use the old certificate to access Marketing Cloud until June 21, 2019.

Where: This change applies to all Marketing Cloud users who implemented our SAML 2.0 SSO functionality and use our SP-initiated URL or configured their identity provider to send encrypted assertions.

How: Under Setup, in Security Settings, click Single Sign-On Settings and opt in to acquire the new 2019 certificate. We plan to publish documentation on this procedure with the April 2019 release and send additional communications as well.

Add Row-Based Data Retention Policies to Existing Data Extensions

You can now apply a data retention policy to a data extension with less than 100 million records right from Contact Builder. Previously, you had to apply a policy as part of the data extension creation process. This one was originally reported by our CEO, William McMahon!