Offering a Marketing Automation Solution, Pardot offers a solution to the needs of B2B companies. Ensure that you will always be on the tip of the iceberg of marketing technology with Pardot.
Sales and marketing are two distinct areas of a company that need to work together. Because if they don’t work together it can be, at best, a disorganised mess that causes problems further on down the line. At worst, a lack of synergy can mean immediate impact on your bottom line. So in addition what questions should you ask yourself when handling Pardot and the application?
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An example of Pardot’s application
Talk to any sales department for long enough. Above all Unless they’ve been on top of things, pretty soon the grumbling will begin. Because a sales team can be as proactive as they want to be, but if they aren’t talking to marketing, opportunities will be missed.
Follow up on Sales
Sales needs to follow upon nurtured leads created by marketing. However, this is not always as easy as it sounds. If a marketing team spends months nurturing and preparing a highly engaged lead, it needs solid follow up.
With the Pardot dashboard, this is easy. A sales team simply looks at campaigns generated and maintained by marketing, the details of which are on the dashboard. Sales can look at engagement. Simply identify the prospects that have engaged strongly with campaigns delivered by marketing. The dashboard brings a wealth of information too, in addition sales knows the nature of the engagement however this has a clear idea of the potential the engagement can bring. Because the dashboard chronicles all engagements and highlights the interactions and the stage of the buyer’s journey a prospect is on. It’s easy for sales to pick up a prospect and move towards finalising a sale. A brilliant tactic you can implement using Pardot sales dashboard.
Want to read more on Pardot? Have a look at our latest instalment here ‘Tactics YOU Can Implement Using Pardot Sales Dashboard’
Now we have got the Pardot basics down, do you reckon you could handle these 5 Questions on Pardot? Test yourself. Tackle the 5 Questions on Pardot below.