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When Journey Builder made its entrance, many thought this was the answer to all their prayers. A few years later, we all have had our ups and downs with this tool which for many is amazing, but can be quite disappointing....
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Coming up with the right email marketing strategy falls under your overall marketing strategy and therefore should be synchronised with it. We can all agree email is the most effective channel, but how do we harness all that power? How to align the possibilities it offers?...
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The Marketing Cloud site where we used to check server status, trust.marketingcloud.com, will soon be absorbed by the Salesforce Trust site, status.salesforce.com on April 4th, 2019....
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If you own or have access to a United States and/or Canada SMS Short Code, you probably received a notification to explain that Salesforce Marketing Cloud will be moving their US and CA 3rd party SMS aggregation services from a legacy SMS aggregator partner to their current Tier 1 aggregator...
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It feels like only yesterday we were trying to contain our excitement over the January 2019 Marketing Cloud release and now we have a new one. The April 2019 Release is here and it has some really amazing innovations coming up....
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Multilingual content management is a challenge for any organisation. When it comes to finding the right solution, the bad news is... there is no right answer. The good news, however, is with SFMC, the possibilities are endless....
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When Salesforce performed their last release of Salesforce Marketing Cloud a couple of weeks ago, many (all?) users were horrified when they found out SFMC had removed the record count view from the data extensions columns....
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Back when the first chain of blocks was described in 1991 the aim was to come up with a method that would prevent tampering with timestamped documents. It was all about safety. The system was further improved and thus the blockchain was born, as a public, digital record of transactions...
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On the 8th of March 2019, the Salesforce London community welcomed London's Calling with open arms for the fourth consecutive year....
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Your lists with all of your consumer data and information is one of the most valuable parts of your business. Without those lists, you couldn’t send out successful campaigns, keep track of your consumers in the market, and develop new campaigns to attract new business....
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