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If you are an administrator of a Salesforce Marketing Cloud instance, you probably received an email notification recently with the ominous subject line "ACTION MAY BE REQUIRED: Changes to REST API Permissions"....
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How many emails have you received that took you for the wrong segment of the population, misjudged your gender or, the worst possible offence, spelled your name wrong?...
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The January 2019 Salesforce Marketing Cloud Release notes are here and we couldn’t be more excited to start the year off with all these new features....
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If your business has customers of any kind, or is trying to gain customers and increase revenue, then chances are you need a marketing automation tool of some kind. So, what is marketing automation, and why do you need it? What’s the big deal? Everyone who has customers, has this?...
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Everyone wants to stay on top of trends, marketing tactics, and the latest technology so that they can convince customers that they’re on top of their game. And, keeping up with the latest trends keeps your company fresh and relevant, and makes your competitors work even harder to keep up....
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Do you have an existing online marketing team? Or, do you think your current team needs to be restructured based on a new strategy, or increased goals for the year?...
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If you’ve invested in a marketing automation tool to help grow your business and increase your customer base, congratulations! You’ve taken the first big step toward taking your business to the next level....
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