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As email marketers, we strive to produce great content and work to build emails that drive brand awareness and engage our customers to entice them to interact with us. Emails that generate positive interaction and engagement can boost your Sender Score and Deliverability Reputation. ...
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If your business has customers of any kind, or is trying to gain customers and increase revenue, then chances are you need a marketing automation tool of some kind. So, what is marketing automation, and why do you need it? What’s the big deal? Everyone who has customers, has this?...
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How many emails have you received that took you for the wrong segment of the population, misjudged your gender or, the worst possible offence, spelled your name wrong?...
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Last year, Amazon released the Alexa update that allows it to access and read your emails, through Gmail and Outlook.com initially, with more email clients expected to be added to the list soon.Just by saying "Alexa, read my emails", the application goes through the ones marked as Important first, and...
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IBM Watson Marketing’s 2018 email metrics benchmark study examines email and mobile marketing messages sent by several thousand brands in 2017, using a wide variety of measurements to establish benchmarks on customer engagement, delivery and subscriber churn....
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If you are an administrator of a Salesforce Marketing Cloud instance, you probably received an email notification recently with the ominous subject line "ACTION MAY BE REQUIRED: Changes to REST API Permissions"....
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On Friday 17th May 2019, Salesforce experienced a significant outage after a faulty database script accidentally gave users broader access to data than intended....
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Lead conversion has a lot to gain from marketing automation, particularly when it comes to email and social and content campaigns....
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Trailhead is a learning platform open to all those interested in learning about Salesforce....
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When Journey Builder made its entrance, many thought this was the answer to all their prayers. A few years later, we all have had our ups and downs with this tool which for many is amazing, but can be quite disappointing....
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