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As email marketers, we strive to produce great content and work to build emails that drive brand awareness and engage our customers to entice them to interact with us. Emails that generate positive interaction and engagement can boost your Sender Score and Deliverability Reputation. ...
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On Friday 17th May 2019, Salesforce experienced a significant outage after a faulty database script accidentally gave users broader access to data than intended....
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Trailhead is a learning platform open to all those interested in learning about Salesforce....
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When Journey Builder made its entrance, many thought this was the answer to all their prayers. A few years later, we all have had our ups and downs with this tool which for many is amazing, but can be quite disappointing....
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Coming up with the right email marketing strategy falls under your overall marketing strategy and therefore should be synchronised with it. We can all agree email is the most effective channel, but how do we harness all that power? How to align the possibilities it offers?...
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IBM Watson Marketing’s 2018 email metrics benchmark study examines email and mobile marketing messages sent by several thousand brands in 2017, using a wide variety of measurements to establish benchmarks on customer engagement, delivery and subscriber churn....
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It feels like only yesterday we were trying to contain our excitement over the January 2019 Marketing Cloud release and now we have a new one. The April 2019 Release is here and it has some really amazing innovations coming up....
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The Wealth Management industry is a booming sector which is expected to grow even further in the medium-haul....
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Lead conversion has a lot to gain from marketing automation, particularly when it comes to email and social and content campaigns....
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The Marketing Cloud site where we used to check server status, trust.marketingcloud.com, will soon be absorbed by the Salesforce Trust site, status.salesforce.com on April 4th, 2019....
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