Lead conversion is one of the most critical factors in marketing, let alone marketing automation. Converting those leads into sales can be the hardest thing you have to do and do well. Have a look at these tips for AMAZING Lead Conversion In Email Marketing.
The lead conversion has a lot to gain from marketing automation, particularly when it comes to email and social and content campaigns.
First of all, identify your key challenges. As a general rule, most small businesses prioritize:
– Growing revenue
– Hiring new staff
– Increasing profit
– Being compliant
– Maintaining infrastructure
– Raising funds
If growing revenue is also your primary concern, which is precisely the whole point of Lead Gen, then you probably also trying to find a few leads, then more edges, and finally, the best quality leads.
While getting new leads can be a sophisticated (and expensive) activity, most experts consider that email marketing and content or video marketing are the most effective ways to succeed:
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Content Must Be Relevant
Attract Not only new customers but also create a sense of branding and continuity within your marketing speak that will nurture those leads.
Send Them On A Journey
Lead conversion can significantly benefit from triggered emails, autoresponders, drip campaigns call them what you will but set them up so that any particular action your prospects take, you’re prepared for it. Look at the stats and react to what you see. Marketing Automation can be your best friend for this.
Offer Some Added Value For Lead Generation
Capture data on your website by offering not just an offer or a discount but perhaps a specialized course, a weekly newsletter, or an in-depth report to incentivize customers. And make it an excellent simple form, one that’s mobile responsive and doesn’t open on a different page, so that you don’t lose anyone along the way. If you’re still not getting subscribers to think about it: are you asking too much?
Segment That Relationship
Sorry for the pun, but it’s all about putting people in their right group: signed-up ones, openers, clickers, or non-reactors. Each of them will require a completely different message next time you reach out to them.
Spread The Love
Make your emails shareable, or even better, give an extra incentive for any new subscribers you get. Add social sharing buttons, bold Forward-to-a-Friend CTAs, and sign-up links. Because sharing is caring.
In conclusion, don’t think of emails as isolated sends. Create a conversation. Nurture the curiosity. Give your content some continuity. And make content easy to share—just a quick guide on AMAZING Lead Conversion in Email Marketing.