Let’s be clear – it’s not an easy decision for businesses to make when they decide to switch marketing automation systems. But, if you’re constantly finding limitations in your current system, hitting barriers at every turn, or you’re not finding the functionality that you thought the system might have, it could be time to make that tough decision.

So, how will you know that you’re ready to make the switch? There are three key factors that should serve as a major influence in your decision to switch your marketing cloud.

You need something that’s to scale with your business’s current size, scale and scope, and which can grow with you over the next five or so years

That can be hard to find with a company, but it’s definitely doable. If your business is really taking off, or maybe just experiencing slow but steady growth, you’re going to want a system that can keep up with the increasing demand and size of your customer base, an adjusted marketing plan that accommodates for growth, and can manage all of your data and customer
information.

If you foresee your business expanding your customer base by 1,000 new customers a month over the coming year, that means your system needs to be able to keep up with the data that comes with those new customers, analytics that can keep track of their behaviours and decisions, and the marketing emails, social media and website activity that needs to take place
in order to keep those customers retained.

If you don’t think your current system can handle that, it’s time to consider another system.

Another reason to make the switch: a changing market

Trends ebb and flow, customers make different decisions that you can’t anticipate, and your marketing plan changes so often that you can’t even keep up sometimes. But, that doesn’t mean your marketing cloud system shouldn’t be able to keep up.

If your automation system isn’t able to offer you the latest features and functionalities that you need to stay competitive in your market, then you absolutely want to make a switch in vendors. You don’t want to fall behind the competition – stay on top by making sure that your system is keeping up with the trends, even when you can’t.

And, the final reason. the system can’t handle the complexity of your changing business

Chances are, you might be dealing with a complex campaign that’s delivered to hundreds of thousands of customers at some point in your business’s lifespan. And, when that does come to fruition, does your marketing automation system have the capability to deliver that type of
campaign?

That’s a question you should ask up front before you sign the contract. Even if your business is currently only delivering campaigns to just a few thousand customers and you don’t think that a huge campaign is in the future, it’s always best to plan ahead. If you have budget dollars to
contact with a company that can handle complex campaigns, and manage the data and analytics associated with campaigns of that size and scope, then that’s the company that you’ll probably want to work with.

The great news is Gravitai works with all companies – big and small – to help you understand your marketing cloud requirements and will give you completely vendor agnostic advice as to which marketing automation platform is the best fit for your business.

Contact us today, for a free no-obligation consultation, so we can understand better your objectives and explain how we can support you.