Exponea has a range of features to help you create cross channel fully functional campaigns that are not only easy to edit but you can personalise each and every message making it easy to engage with those leads and customers of yours. You will be able to complete A/B testing while making sure that your platform is completely GDPR compliant with the rules on data collection for customers. Below is a list of features Exponea can offer but is not limited too.

– Tracking your customers and leads behaviour through integrations in the backend.

– Insanely advanced analytics of data from your customers. Data that is tracked and is powered by AI so you can predict your customer’s movement.

– Single Customer View. Exponea allows you to take personalisation to the next level by allowing you within the platform to analyse their every movement.

– Multi-channel communication through omnichannel automatisation by exploiting channels such as email, SMS, web layers and notifications.

– Exponea allows you to use custom conditions to personalise your communication towards your audience.

– Management across emails to design, send evaluate and optimise your email campaigns to get the very best out of the actions your leads are doing.

– A/B testing abilities across multiple channels for optimisation enhanced by intelligent AI.

– Exponea allows for easy integrations with APIs to link your best tools.

GDPR also know as General Data Protection Regulation acts as Europe’s digital privacy legislation acting around privacy for customers and data. GDPR serves as a set of rules and regulations aimed and designed to give customers and leads more control over their data. The reform of the policy has brung in-laws and obligations, including personal data and the privacy & consent of your data.

All cases of GDPR with clients can be different in many cases. As other size companies have different amounts of data stored, each issue provides a different solution. Exponea as a tool helps your company or organisation with GDPR. It can start from general principles such as Data Minimisation as well as gathering and managing consent of the data. Exponea can help you form the best practices around email campaigns as well as streamlining your GDPR compliance.

Exponea has a range of tools and features from the ease of you and customer support to your value for money with the software and application. How can Exponea benefit you and trump other CDPs out there?

Through an Exponea CDP, you will be able to get an intensive view of each customer or lead that comes your way. Through data tracking and the unification of analytics, you will be able to see every single behaviour and action by leads that cross you. Through omnichannel support, you will be able to get the right blend of channels or all your customers. You will be able to deliver regular communications to your audience that will not only be constant by also efficient.

Through Web Optimisation across platforms, you can tune and perfect your platforms to the ultimate point. With the latest technology, Exponea and Gravitai will be able to offer you product recommendations by honing in on your real-time customer predictions. Using the best insights, you be able to get the very best out of all of your campaigns.

Exponea will give you the ultimate view of cross channel promotion to promote all your services and products. Through Email Marketing, you will be able to boost and grow your email communications and target the right audience by producing the right personalised content for each lead or customer. Work less and target more with automated methods of communication.

One of the most challenging tasks in marketing is targeting people you have left you cold. You will be able to re-engage visitors and customers who have stopped interacting with your communications. By targeting a big audience and honing on the right customers, you can turn your leads into customers and your casual customers into loyal, dedicated customers.

You will be able to conquer the mobile channel with Exponea. Through SMS (Text) Marketing your be able to speak and target the right customer by creating highly personalised SMS messages to interact with your products and services. You can reach your customers where ever they go by pushing content on mobile. By boosting your app engagement through CDP generated content notifications, you will be able to inform your customers about new offers, actual events to engage with them in a moments notice. In-app messaging will allow you to create customer segments and interact with your customers further. You can personalise your content based on the likelihood of your communications with your leads and customers.

With built-in integrations, you can connect them further to Exponea. With built-in integrations Exponea’s API which power your most critical applications to your organisation.

Exponea aims to focus on getting the most out of your Email Marketing by increasing efficiency and completing more in less time. By automating tasks such as sending newsletters and personalisation communications your save time on the most time-consuming tasks with email marketing. Dashboards and reporting will allow you to see the impact of the communications you are sending to your leads. By using customisable dashboards share your results with the relevant people. Within the dashboard, you are able to create complex workflows using the Visual Scenario builder that will be based on your leads and customers actions.

With Exponea’s Deep Audience Segmentation you are able to take Exponea’s dashboard and craft segments based on your leads and customers data based on actions such as behaviour, transactions and location. Be confident about sending the right communications. AI-powered predictions will help you understand your customers better when your emails are more likely to be opened.