Cloud Marketing is suitable for any business or company period. Small companies continuously need to find ways to come up with various schemes and ploys on how to capture leads and customers alike. Let’s get into the best tips for Cloud Marketing for small businesses.

When running a small business, there are challenges at every turn. It’s tough.

The one good thing about marketing for a small business is the fact that it has very much become a level playing field. Even though you don’t have the huge budgets and teams that a large primary business has, you do have the versatility and low barriers to entry that digital marketing presents you with. There are more freedom and more opportunities to make tremendous progress. And outside of paid marketing and advertising, there is still plenty you can do.

While all that may be true, it’s still important to bear a few distinctions in mind that will help your small business get the most out of the process.

Social Media

With social media, you can have the same kind of impact you would enjoy with a small marketing team ten years ago. There are so many things and channels to work along side. A mini publishing empire can be created, with regular content that helps you achieve your marketing goals quickly and efficiently.

The key to social media is consistency. Unless you are posting regularly, as well as interacting with your connections, you will quickly become invisible. Set up schedules where your brand is consistently active on social media, and stick to them.

You must choose the right social media platforms for your business. If you are all over the place with social media, you run the risk of not being relevant to anyone.

Find the social media channels that your audience is on, and make sure you have a strong profile (and activity schedule) on those channels. You will naturally get more engagement with channels that are appropriate for your audience. Find out where they are and market on those channels.

If you try to spread your marketing message far and wide, you won’t be successful.

Another essential part of social media marketing for brands is scheduling. You simply cannot expect a team to work all day every day on posting content. It makes much more sense (and cuts down considerably on stress) to schedule posts in advance. This way, the team can focus on other areas like analytics and critical decision making.

Want to learn more about SEO and portraying your company and services in the best light? Have a look at our blog post ‘SEO: A Competitive Guide’

Email Marketing

Email is now more critical than ever when it comes to small business marketing. A brand that uses email in a sensible, intelligent way can gain massively as regards engagement.

Email allows businesses to get in front of customers who don’t necessarily use social media. This means that much of the content that is not seen on social media can be repurposed to fit the needs of the email audience. The possibilities are enormous because many customers will still enjoy receiving a personalized email that is targeted.

The only caveat we would offer here is one involving time. You simply cannot do this kind of thing manually, and the option of using software to help is what you need to take up. Use a suite like that offered by Salesforce for marketing, and automate the emails as part of your more comprehensive strategy. This saves time, and the machine learning element will make for a more targeted campaign. Email Marketing acts as an excellent tool for Cloud Marketing for small businesses.

Learn more about how ‘Salesforce’ can cater towards your small businesses needs right now.

Display Ads

Display ads continue to be useful for the vast majority of businesses, big and small. However, a real boost is possible for the smaller companies out there.

The key here is to maintain laser focus when it comes to targeting. If ads are not targeted, you will lose business. It is as simple as that. The brand needs to have a research-focused campaign, one which identifies audiences and the content that best meets their needs.

An example of Display Ads shown by Google showcasing a range of advertisements that can be rolled out to prospective customers and leads.

Advertising can be a little pricey, and the cost can balloon if the targeting is way off the mark. And you don’t get that money back. So focus on ensuring that the advertising you do is particular on audience and message.

Analytics

The final piece of the puzzle for marketing is analytics. This is where a good cloud marketing set up pays for itself. If you can maintain proper monitoring of the analytics behind your marketing, you will have a clear picture of what is going on.

This means you will be able to identify what is working and what is not working. Proper use of analytics means seeing these variables, and then acting accordingly.

Without proper analytics, you can’t do any of that. The cloud makes it a lot easier, especially with full systems like those that Salesforce offers.

So there are some critical tips with cloud marketing for small businesses. Put them all together, and you should find that you make more significant gains in your particular arena.

Gravitai is able to help and support with Marketing Cloud what ever the business size. Learn more about ‘Marketing Cloud’ or ‘Contact Us’