CDPs

Vendor Agonistic CDP Partners

CDP Experts able to deal with implementation and support.

Our CDP Services

Fuel your data intelligence with a partnered CDP.

We are currently partnered with three amazing CDPs that we can provide a range of support, resources and knowledge on each one. If you would like an overview of each CDP, please look further, however, refer to our CDP pages.

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CDPs

Whatever CDP, make sure you pick the right one to bring all of your interactions together. Your get a full complete understanding of how your customers find you, and with that information, your be able to take it an implement journeys and campaigns so your customers and leads can find you even more accessible in the future. Engaging your users and visitors at the most crucial times shows an untapped potential of your company. We understand that you could be looking at a CDP to make your company more driven, or you’re having issues with your current CDP. Finding the Right CDP can be a hard task. Gravitai is currently partnered with Exponea, Evergage & Tealium. Find out more about how we can help with all your CDP needs.

The CDXP Experience With Exponea

Learn more about the all-new first CDXP (Customer Data & Experience Platform) with Exponea. You can take a CDP combine AI, Marketing Automation and optimised conversion rates to get the very best out of your CDP.

Learn more about the first ever CDXP on the market.

CDPs

CDPs

Through on the best CDPs currently on the market, you can see a single customer view for every individual customer. You can track and collect all the data you will ever need for your company.

CDPs

Amazing AI

You can take real-time recommendations to ensure that each visitor is personalised from their very first action. Take customers behaviour as they are browsing your page to recommend all your products.

CDPs

Automation

You will be able to cover all of your Marketing Automation needs through email, text messages, web pushes, mobile pushes, in-app messaging and targeting all of your leads and customers through data.

CDPs

Conversion Rate

Tackles websites head-on through visualising full-scale data integrations as you will be able to complete all website optimisation through overlays to display content to all your customers.

We know how hard it can be to deliver the right content at the correct times. With Exponea, you can look at your customer’s behaviour through a single source of customer intelligence. By using in-depth built analytics and reports in real-time all depending on the behaviour of your customers. Online and Offline tracking could not be more important to take the steps you need too.

Learn More About Exponea As A CDP Platform
Exponea

Exponea

Put you and your customer through the customer data experience.

Create customer lifecycle intelligence programmes with Exponea and launch real-time recommendations, smart personalisation and full channel automation to cover all your bases and channels.

Learn About Exponea
Book a Exponea Audit
CDPs

Evergage Capabilites

Through machine learning, you can target every customer and lead one at a time through personalisation within a given moment to deliver the right content at the right time across all channels available. Make your customers experience unique.

Utilise Evergage to explore the power of customer relationships.

CDPs

Your Customers

With Evergage your be able to look at your customer’s behaviour such as triggers, actions and movement such as idle times to determine their intentions on your websites and mobile applications. Get to the heart of each customer.

CDPs

Real Time Response

It is all well and good having the content but delivering the content is even more crucial. Based upon one to one interactions with your customers, run A/B testing through algorithms and optimising your strategies.

CDPs

Proven Statistics

Evergage’s machine learning-based platform is created for both your users and developers to make sure that managing your campaigns is no effort at all, making sure you can get the best measurable results.

Evergage is a perfect example of maintaining a view of a single customer and learning more about them individually. Each customer or lead should be treated in the same manner. With in-depth insights, data and statistics, you be able to take personalisation to new levels and activate your campaigns and journeys in a new light. This can be done through cross channels to gain opportunities to target and apprehend your customers or leads at any given moment.

Learn More About Evergage As A CDP Platform
CDPs
CDPs

Evergage

Put the customer first with Evergage as your CDP!

One of the most advanced Customer Data Platforms (CDP) available in the market. It truly enables companies to turn the dream of having a single view of the customer into reality.

Learn About Evergage
Book a Evergage Audit

The Customer Data Hub With Tealium

Tealium aims to unite tools with all of your sales teals by taking real-time information and data that is gathered to identifying untapped opportunities and chances to capture your audiences. You can make differences to your marketing, customer experience and business intelligence strategies.

Find out how you can push your data further with Tealium.

CDPs

Customer

Collected data has always been necessary, if it’s from first or third party sources, this can affect how it can be used. You can collect data via websites, mobile apps, devices, servers, files, landing pages and more.

CDPs

Standardisation

The organisation of your data is crucial in understanding what you have. You can look and sort your data through uniform, hierarchy, classification and structure as well as manage and monitor live incoming data flows.

CDPs

Enriched

Build insights that show actual value to you. Allow your data to flow across your organisation. You can combine data from any source and transform it into valuable information for you to use.

CDPs

Integrated

Tealium has one of the largest data integration ecosystems that are currently on the market with built-in APIs, libraries, connections, custom developer languages. Send data to any endpoint via many types of integration capabilities.

Tealium takes Data Activation to the ultimate level. You can send email updates, update data in tables and add or remove data from campaigns, which can all be done via 3rd party marketing. Technology services. Extracting data and profile data could not be more manageable with Tealium as you be able to use tools to analyse your data and the visualisation of your data. All across multiple channels, you can use omnichannel targeting actions and triggers to optimise your machine learning and customer experience across the board.

Learn More About Tealium As A CDP Platform
CDPs

Tealium

A cosmos of content fuelled by insights and customer data.

Fuel exceptional customer experiences and insights using the industry’s most trusted approach to collecting and delivering customer data. Managing data and make it available to every customer touchpoint.

Learn About Tealium
Book a Tealium Audit
CDPs
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CDP FAQs

We consistently get asked questions about CDPs daily. From detailed implementation questions to generalised questions such as ‘how can it help us?’, have a look at our FAQs below to see if you can find your answer.

Can’t find what your looking for? Visit our contact us page.

What is a CDP?

A CDP is also known as a Customer Data Platform relies on data to provide an intensive insight into providing a unique view on your customers and leads. In a world were data has become one of the essential constructs, a CDP has become a crucial tool for any marketer. Managing data can be a handful at times, so why not let a CDP manage your data for you while you can focus more on creating the right campaigns. With the main aim to bring together all of your customer’s data and stitch the customer profiles together so you can get a complete view of your entire customer base.

How could you benefit from a CDP rather than a CRM system?

CRM systems are built and produced to engage and interact with customers. That’s all good if you are trying to increase communication with your audience. While CRMs can deal with data, they are not high with vast amounts of data and information. This is where a CDP comes in. A CDP will be able to connect all types of data from your customers and leads. You can build a massive backlog of data from actions and triggers to understand your customers in a better light in real-time.

 

Your CDPs will also be able to store data from anonymous visitors which is massive in terms of collecting data. This means that you won’t need a lead to declare some personal information such as a name, email address or number.

I keep hearing about these CDPs, how are they different from DMPs?

In a lot of cases, both CDPs and DMPs overlap. A DMP typically collects data from third or second party sources collecting only non-personally-identifying information such as customers and leads cookies, IP Addresses and the IDs of the devices they are using. A CDP, on the other hand, brings all customer data together, and this doesn’t depend on the information being first, second or third party data from a random source. DMPs can provide you info; however, a CDP will give you an overall comprehensive view.

How can B2B companies benefit from a CDP?

CDPs are typically focused around B2B companies, especially companies and organisation who are dealing with issues around their omnichannel campaigns and processes. All companies care about understanding their customer bases so they can know what they want and more critical sell more of their services or products.

Can CDPs help with personalisation? I am struggling to personalise my marketing!

Marketing is all about trying to portray your products and services more appealingly. Through communicating more effectively, you will be able to deliver more and effective content towards your leads and customers. Through insights and engagement, you will be able to gain data and engage with your customers on a one to one personal level. Evergage has been working to improve companies and organisation personalisation methods since the launch of the platform in 2012. Through personalisation, you will be able to improve your marketing methods and tailor as well as fine-tune your experiences and data that you have learned from each individual you are targeting.

Who are Evergage?

Evergage, a partner by Gravitai, is a Salesforce company that aims to provide and build personalisation channels in real-time to make sure the connection between the company and the client stays on a personal one to one basis. Evergage is a CDP meaning the application uses detailed analytics and advanced AI mixed with data to get a comprehensive, accurate view of their prospective customers and leads.

 

Evergage’s primary mission is to make sure that personalisation and interaction come first. Evergage wants to put marketers in the driving seat, giving them the ultimate power through data, viewpoints of your customers and exact those basic instincts. Building relationships with your customers is so meaningful.

Who are Exponea?

Exponea is a customer data & experience platform, also known as a CDXP. Exponea aims to focus on aspects of your marketing such as email marketing, journey intelligence, marketing automation, predictive data intelligence, personalisation and full cross channel platform automation. Exponea looks at your existing customer behaviour patterns and prospective customer behaviour patterns and creates actions that match with your products and services.

Who are Tealium?

Tealium is a customer data hub that deals with the capabilities across the data supply chain. Through data collection, you can see how the data you are collecting is impacting your websites, mobile applications and devices. Organising your data comes first through incoming data, as you be able to monitor live data flows to make sure the specifications and needs are met.

What is GDPR?

GDPR also know as General Data Protection Regulation acts as Europe’s digital privacy legislation responding around privacy for customers and data. GDPR serves as a set of rules and regulations aimed and designed to give customers and leads more control over their data. The reform of the policy has brung in-laws and obligations, including personal data and the privacy & consent of your data.

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Our Blogs

Have a look at our blogs. Key topics and news from the industry all for you to indulge in its entirety.

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Featured Blog

Have a peek at our Featured Blog for this month.

Category: Marketing Cloud

The Very Best Tips Of Cloud Marketing For Small Businesses

Cloud Marketing is suitable for any business or company period. Small businesses constantly need to find ways to come up with various schemes and ploys on how to capture leads and customers alike……. Read More

July, 2020

Featured Blog (July 2020)
Salesforce Marketing Cloud Quiz,

The Big Fat Pardot Certification Quiz – No.4

Pardot is a lead generation and nurturing system. A Salesforce product that packs a punch when it comes to tracking communications. It is essential to be Salesforce certified....Read More
October 28, 2020
Email Marketing

10 Ways To Standout This Halloween With Email Marketing

It's that time of year again. Like all holidays, Halloween offers plenty of opportunities to market and grow your brand. But it isn't always clear on where to get started,...Read More
October 27, 2020
Salesforce Marketing Cloud Quiz,

The Big Fat Pardot Certification Quiz – No.3

Pardot is a lead generation and nurturing system. A Salesforce product that packs a punch when it comes to tracking communications. It is essential to be Salesforce certified....Read More
October 21, 2020
Mautic

Why Mautic Is Perfect For Small Powerful Businesses

All companies use marketing as a tool to promote and grow their processes; however, repeating marketing tasks over and over again can become tedious and repetitive. Mautic is the solution...Read More
October 20, 2020

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