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Posts filed under: Strategy

Freelancing can be difficult. Whether you are a freelancer yourself or you deal with them, the process can be a struggle. Depending on your project, budget or both, finding a freelancer to meet your needs can be a pain. However, there comes a time in many businesses where the process...
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Data: One of the most important things. Without it, you wouldn’t be where you are today. Although, how much do you actually know about data management? Data solutions. THE number one form of technology being implemented into companies. Companies, implementing this technology, experience a further 30% growth. With data driven...
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Copywriting is BIG. So big, it's even part of the multi-award winning "MadMen" tv series. It takes time when it comes to copywriting. A lot of this time, the focus of copywriting is you trying to entice a customer in some format. In most forms, this could be to buy...
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Backlinks, which can also be referred to as ‘inbound’ or ‘external’ links, are links from other websites to your website. Search engines, such as Google, even view backlinks as 'votes' for your website. These 'votes' increase site ranking and content, which will increase your visibility on Google. ...
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Since the dawn of time people have gone to work. However, in the wake of the 21st century, the “idea” of work and how it is conducted has evolved. (Approximately an 8 minute read) In 1981, Dolly Parton released the song “9 to 5”. Interestingly, it seemed the general populace...
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Oh SEO the demon and devil to every single marketer out there. If we had a penny for every time we found a different way to utilise and improve SEO we would be millionaires, and we would also be here for years upon years trying to figure out the mystery....
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So, you need to send emails. Sounds easy, right? It is! If you have the right team, of course. But what is "the right team"? How many people does it take to send an email? Let's look at the basic roles that would need to be covered....
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Coming up with the right email marketing strategy falls under your overall marketing strategy and therefore should be synchronised with it. We can all agree email is the most effective channel, but how do we harness all that power? How to align the possibilities it offers?...
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A perfect manager can be the heart of a good team, service, product and organisation. A manager can not only be great within themselves but lead a team, get the very best out of your team productively and are more likely to stay within your organisation if so....
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If you’re new to digital marketing, it can seem overwhelming. Between all of the strange terminology and the constantly changing technology, digital marketing can seem like a labyrinth to the average business owner or CEO. ...
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