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Posts filed under: Strategy

So, you need to send emails. Sounds easy, right? It is! If you have the right team, of course. But what is "the right team"? How many people does it take to send an email? Let's look at the basic roles that would need to be covered....
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Coming up with the right email marketing strategy falls under your overall marketing strategy and therefore should be synchronised with it. We can all agree email is the most effective channel, but how do we harness all that power? How to align the possibilities it offers?...
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A perfect manager can be the heart of a good team, service, product and organisation. A manager can not only be great within themselves but lead a team, get the very best out of your team productively and are more likely to stay within your organisation if so....
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If you’re new to digital marketing, it can seem overwhelming. Between all of the strange terminology and the constantly changing technology, digital marketing can seem like a labyrinth to the average business owner or CEO. ...
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Next time you head to the bar for a game of darts, put on a blindfold and have your friend spin you around a few times. Then, try to toss a few darts and see where they land. Hopefully you didn’t hit any innocent passersby. But you probably also didn’t...
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You have a great product or service but what good is that if you can not get the right amount of traffic towards your website. This could be the final step to having an extremely successful business. Every main component to an organisation is customers. It’s about turning those leads...
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Hiring the right people is one of the most important things you can do for your company. When you have the perfect team put together, your company will be more efficient, creative and successful....
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The Wealth Management industry is a booming sector which is expected to grow even further in the medium-haul....
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IBM Watson Marketing’s 2018 email metrics benchmark study examines email and mobile marketing messages sent by several thousand brands in 2017, using a wide variety of measurements to establish benchmarks on customer engagement, delivery and subscriber churn....
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Back when the first chain of blocks was described in 1991 the aim was to come up with a method that would prevent tampering with timestamped documents. It was all about safety. The system was further improved and thus the blockchain was born, as a public, digital record of transactions...
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