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Posts filed under: Strategy

Coming up with the right email marketing strategy falls under your overall marketing strategy and therefore should be synchronised with it. We can all agree email is the most effective channel, but how do we harness all that power? How to align the possibilities it offers?...
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IBM Watson Marketing’s 2018 email metrics benchmark study examines email and mobile marketing messages sent by several thousand brands in 2017, using a wide variety of measurements to establish benchmarks on customer engagement, delivery and subscriber churn....
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The Wealth Management industry is a booming sector which is expected to grow even further in the medium-haul....
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Back when the first chain of blocks was described in 1991 the aim was to come up with a method that would prevent tampering with timestamped documents. It was all about safety. The system was further improved and thus the blockchain was born, as a public, digital record of transactions...
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So, you need to send emails. Sounds easy, right? It is! If you have the right team, of course. But what is "the right team"? How many people does it take to send an email? Let's look at the basic roles that would need to be covered....
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