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Posts filed under: Personalisation

Over the years there are a few questions that keep popping up amongst email marketing users. After careful consideration, and without wanting to get into one of those endless lists, we have reduced to it to the most pressing five. Those are:...
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Personalisation is not just about throwing personal data here and there. It's more about showing the customer you are aware of their lifecycle, or in other words: showing the love....
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How many emails have you received that took you for the wrong segment of the population, misjudged your gender or, the worst possible offence, spelled your name wrong?...
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