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Posts filed under: Marketing Automation

Coming up with the right email marketing strategy falls under your overall marketing strategy and therefore should be synchronised with it. We can all agree email is the most effective channel, but how do we harness all that power? How to align the possibilities it offers?...
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IBM Watson Marketing’s 2018 email metrics benchmark study examines email and mobile marketing messages sent by several thousand brands in 2017, using a wide variety of measurements to establish benchmarks on customer engagement, delivery and subscriber churn....
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The Wealth Management industry is a booming sector which is expected to grow even further in the medium-haul....
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Back when the first chain of blocks was described in 1991 the aim was to come up with a method that would prevent tampering with timestamped documents. It was all about safety. The system was further improved and thus the blockchain was born, as a public, digital record of transactions...
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How many emails have you received that took you for the wrong segment of the population, misjudged your gender or, the worst possible offence, spelled your name wrong?...
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If your business has customers of any kind, or is trying to gain customers and increase revenue, then chances are you need a marketing automation tool of some kind. So, what is marketing automation, and why do you need it? What’s the big deal? Everyone who has customers, has this?...
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Everyone wants to stay on top of trends, marketing tactics, and the latest technology so that they can convince customers that they’re on top of their game. And, keeping up with the latest trends keeps your company fresh and relevant, and makes your competitors work even harder to keep up....
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Do you have an existing online marketing team? Or, do you think your current team needs to be restructured based on a new strategy, or increased goals for the year?...
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If you’ve invested in a marketing automation tool to help grow your business and increase your customer base, congratulations! You’ve taken the first big step toward taking your business to the next level....
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If you’re searching for a business to provide you with marketing automation software, then you’re probably wondering where to start. What type of company should you sign with, and what should you plan ahead for before signing the contract?...
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