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Posts filed under: Digital Marketing

Now deep into 2020 the days have gone celebrating the new year. Put down them champagne bottles as regulations for the new year as they are already coming into play and you should be aware of them!...
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B2C companies have become exceptional at using sophisticated data sources and DMPs (Data management platforms) to sell their services and products to customers alike. B2B has become stale relying on old marketing techniques such as cold calls and email follow-ups to generate and strum up business. This tactic has not...
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Personalisation is nothing new, whatever industry you are in. Increasing your customers expectations is key and personalisation can be the holy grail into that realm. ...
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Copywriting is BIG. So big, it's even part of the multi-award winning "MadMen" tv series. It takes time when it comes to copywriting. A lot of this time, the focus of copywriting is you trying to entice a customer in some format. In most forms, this could be to buy...
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Facebook, the social platform that has been around for years now but, is it still alive? Currently, one of the world’s most powerful marketing platforms is Facebook and when you start to grasp the concepts around what appeals to the right people, what makes your page shareable and how to...
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Backlinks, which can also be referred to as ‘inbound’ or ‘external’ links, are links from other websites to your website. Search engines, such as Google, even view backlinks as 'votes' for your website. These 'votes' increase site ranking and content, which will increase your visibility on Google. ...
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The idea of the rush hour, with cramped public transport and that one person who refuses to shower is something that nobody has ever woken up and looked forward to. Business was originally defined by employees clocking in and out 5 days a week at a very static time but,...
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Depending on your project, budget or both, finding a freelancer to meet your needs can be a pain. However, there comes a time in many businesses where the process of creating content has just become too much. You simply need a little help!...
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Over the years and years of development Google’s search engine (SERP) has converted and transformed from being blue clickable links all them light years ago to a more UI friendly dynamic viewed gleaming with Sponsored Ads at the top of every single page YOU search. ...
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If you’re new to digital marketing, it can seem overwhelming. Between all of the strange terminology and the constantly changing technology, digital marketing can seem like a labyrinth to the average business owner or CEO. ...
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