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Posts filed under: Digital Marketing

Freelancing can be difficult. Whether you are a freelancer yourself or you deal with them, the process can be a struggle. Depending on your project, budget or both, finding a freelancer to meet your needs can be a pain. However, there comes a time in many businesses where the process...
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Personalisation is nothing new, whatever industry you are in. Increasing your customers expectations is key and personalisation can be the holy grail into that realm. ...
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Copywriting is BIG. So big, it's even part of the multi-award winning "MadMen" tv series. It takes time when it comes to copywriting. A lot of this time, the focus of copywriting is you trying to entice a customer in some format. In most forms, this could be to buy...
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Facebook, the social platform that has been around for years now but, is it still alive? Currently, one of the world’s most powerful marketing platforms is Facebook and when you start to grasp the concepts around what appeals to the right people, what makes your page shareable and how to...
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Backlinks, which can also be referred to as ‘inbound’ or ‘external’ links, are links from other websites to your website. Search engines, such as Google, even view backlinks as 'votes' for your website. These 'votes' increase site ranking and content, which will increase your visibility on Google. ...
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Since the dawn of time people have gone to work. However, in the wake of the 21st century, the “idea” of work and how it is conducted has evolved. (Approximately an 8 minute read) In 1981, Dolly Parton released the song “9 to 5”. Interestingly, it seemed the general populace...
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Oh SEO the demon and devil to every single marketer out there. If we had a penny for every time we found a different way to utilise and improve SEO we would be millionaires, and we would also be here for years upon years trying to figure out the mystery....
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If you’re new to digital marketing, it can seem overwhelming. Between all of the strange terminology and the constantly changing technology, digital marketing can seem like a labyrinth to the average business owner or CEO. ...
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Next time you head to the bar for a game of darts, put on a blindfold and have your friend spin you around a few times. Then, try to toss a few darts and see where they land. Hopefully you didn’t hit any innocent passersby. But you probably also didn’t...
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You have a great product or service but what good is that if you can not get the right amount of traffic towards your website. This could be the final step to having an extremely successful business. Every main component to an organisation is customers. It’s about turning those leads...
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