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Marketing automation can be the answer to all your marketing problems but first how is it going to help your business and more importantly what is it? If your business has customers of any kind, or is trying to gain customers and increase revenue, then chances are you need a...
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Last year, Amazon released the Alexa update that allows it to access and read your emails, through Gmail and Outlook.com initially, with more email clients expected to be added to the list soon.Just by saying "Alexa, read my emails", the application goes through the ones marked as Important first, and...
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IBM Watson Marketing’s 2018 email metrics benchmark study examines email and mobile marketing messages sent by several thousand brands in 2017, using a wide variety of measurements to establish benchmarks on customer engagement, delivery and subscriber churn....
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If you are an administrator of a Salesforce Marketing Cloud instance, you probably received an email notification recently with the ominous subject line "ACTION MAY BE REQUIRED: Changes to REST API Permissions"....
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On Friday 17th May 2019, Salesforce experienced a significant outage after a faulty database script accidentally gave users broader access to data than intended....
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When Journey Builder made its entrance, many thought this was the answer to all their prayers. A few years later, we all have had our ups and downs with this tool which for many is amazing, but can be quite disappointing....
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The Marketing Cloud site where we used to check server status, trust.marketingcloud.com, will soon be absorbed by the Salesforce Trust site, status.salesforce.com on April 4th, 2019....
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If you own or have access to a United States and/or Canada SMS Short Code, you probably received a notification to explain that Salesforce Marketing Cloud will be moving their US and CA 3rd party SMS aggregation services from a legacy SMS aggregator partner to their current Tier 1 aggregator...
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It feels like only yesterday we were trying to contain our excitement over the January 2019 Marketing Cloud release and now we have a new one. The April 2019 Release is here and it has some really amazing innovations coming up....
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Multilingual content management is a challenge for any organisation. When it comes to finding the right solution, the bad news is... there is no right answer. The good news, however, is with SFMC, the possibilities are endless....
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