Backlinks: a crucial part of any blog. However, is there a correct way to link a piece of content to get more views?

Let’s get straight into today’s blog.

So, What Are Backlinks?

Backlinks, which can also be referred to as ‘inbound’ or ‘external’ links, are links from other websites to your website. Search engines, such as Google, even view backlinks as ‘votes’ for your website. These ‘votes’ increase in site ranking and content, which will increase your visibility on Google. 

As the backlink is taken from another site, it is then redirected towards your site, giving you a more full spread of marketing and publicity across multiple websites sectors and industries.

Why Do Backlinks Effect Your Ranking With Search Engines?

As previously mentioned, backlinks are votes from other sites. Each of these votes tells a search engine, such as Google, that this content is valuable, credible, and of use to people. The more elections that you carry, the higher your site ranking will be with Google and other search engines. 

Using links as a voting system is nothing new. Backlinks formed the foundation of Google’s original algorithm, also known as ‘PageRank,’ and you can see a reconstructed abstract about ‘PageRank’ below.

Here you can see PageRank in theory with backlinks being proficient through Google.

Thousands of changes have been made to Google’s algorithm since, and backlinks have remained a key ranking signal. Even Google has confirmed that links remain one of their three most important figures for websites and their ranking within the search engine. However, how can I use backlinks to boost my ranking higher and higher to the top? 

How Do You Build Backlinks For Your Website?

Backlinks are not equal. There are factors which can make a backlink work perfect and also factors which can kill them. It’s all about building quality backlinks for your website. A single backlink can prove to be more potent than ten low-quality backlinks. It’s all about ‘quality over quantity.’ 

Websites With Authority & Trust

This is a no brainer. If you get back linked from a website such as Salesforce, then your backlink is going to be very credible. However, if you were to get a backlink from your neighbor Phil’s site, then it is going to be a little less reliable. Google feels the same way about this as again; we are looking at “quality, not quantity.” This is known as ‘Domain Authority.’ Typically, with this theory, the more trust, and authority that your website has then, the backlink is going to achieve more quality.

Here, just like the previous example, we are looking at domain authority. You have been back-linked by an organization such as Amazon; for instance, classing this is as domain authority. Google will take this and treat you like the more important sibling.

As that link comes from a trusted website like Salesforce, Google puts a lot of boost on it. Are these links hard to get? 100% but they are worth every little help you get from it.

Targeted Keywords

You want your backlinks to have keywords within them and the link’s anchor text. For example, if I were writing a blog post on the conventions of copywriting then, the best backlink for this would be to include the blog title. In a sentence, you want to use target keywords as studies show there is a correlation between keyword-rich anchor text and higher rankings for that keyword.

Here we can see the anchor link from the HTML side of things. The link is being sourced to which then is being displayed on the blog.

Like the infographic shows above, having that anchor link and putting that combination with your target keyword is the perfect mix and blend. With a quick warning, however, you don’t want to go overboard with your anchor text as Google has a filter in their algorithm called ‘Penguin.’  Google’s Penguin filters out websites that use shady link building strategies to gain a better ranking within the Google Search engine. It will hammer sites that use an excessive amount of backlinking. It will also target links with ‘exact match’ anchor text, as this can come across as spam to Google. Don’t go out of your way, forcing backlinks towards yourself; you’ll get punished. 

Interested in getting the maximum amount of people to view your website? Look at our blog ‘SEO: A Competitive Guide

Topically & Industry Related

This is a massive one. Google “wants” to see that the backlinks you are receiving are from other websites in your niche, sector, or industry. Imagine, for example; we have just received a backlink from Mautic, a partner of ours. Google is going to put much more weight on content that is CRM and marketing cloud-related than a topic such as cooking, for example. It just has no relevance at all.

With this in mind, focus on backlinks from organizations and companies that are within your industry. This will increase your rating the best.

Some Links Need To Be Avoided

Google, as well as other search engines, will ignore any backlinks with the ‘no follow’ tag attached to it. It disrupts their algorithms; the links are not counted as part of the algorithm. 

An example within HTML of a nofollow backlink with the tag attached.

Many of the links on the web are “No follow” links as the tag is not valuable, to begin with. For example, these link types follow this pattern:

  • Blog comments 
  • Press release
  • Paid advertisements
  • Profile links

These links are not helping in any way towards the concept of SEO, as nothing is gained in terms of ranking and your position within Search engines. It’s not a significant loss.

Linkable Content And Turning That Content Into Backlinks

If you want people to link to your website, then you are going to need content that is worth linking to. More importantly, content that people are going to want to link to. In most cases, the content on your website is going to be an original piece that is on your home page or a blog article. 

Google uses about 200 ranking signals. These are all factors on how your website is ranked on the search engines. To build all of the backlinks, you need to have fantastic content on your site. This is critical in the performance of your backlinks and how well they are going to perform. 

Link Roundups

Link roundups are blog posts. They have the sole purpose of being linked to quality content, which is then, backlinked. This content tends to already exist on your website, but, this method puts multiple links into a single post.

A prime example of how creating content can be purposely done for managing backlinks and utilizing them.

So, what are link roundups? Link roundups are daily, weekly, or monthly blog posts that link to outstanding content such as related blog content. For example, blogs that relate to your industry and content. Try and find link roundups that are in your niche sector or industry as you don’t want to start recommending blogs for surfing when your niche is Marketing Cloud. 

In summary, this has been a brief guide to backlinks and how they can affect not only content on your website but also your SEO and rating within search engines.

Want to learn even more about backlinks? Have a look ‘here’