Augmented reality (AR) has been around for a few years now and even though it’s still in very early stages, the applications so far have exciting and promising projections.
The human factor
Industries such as the military, with the Synthetic Training Environment (STE) where soldiers can practice realistic operations anywhere, or the health sector, with doctors being able to diagnose and treat conditions remotely.
But there are also other applications: customer care becomes a thing of the future when we are able to show the help agent our specific device so they can walk us through different solutions or go in themselves. And the weather? In the wake of different recent catastrophes, meteorologists are able to emulate a hurricane without leaving the comfort of the studio.
The fun factor
But when work ends, fun begins and AR can provide a world of innovations. There are incredibly popular games such as Pokémon GO, applications to look at the constellations by pointing your device at the sky like Google Skymap and sports programs which show perspectives we had never dreamt of before.
The consumer factor
Shopping becomes a whole new thing thanks to AR. Brick and mortar products expand real life so customers can try watches on remotely, or experience products in e-commerce settings, such as looking at the IKEA catalogue and having a realistic view of how certain furniture pieces would exactly look in your living room. Travelling somewhere? See it first thanks to localised AR, so you can not just be awed but also gauge other things, such as the accessibility of a hotel or the location of a certain museum.
The marketing factor
So how can AR find its own spot and grow in the marketing industry? Ads in 3D help create a much better impression on customers, where AR becomes a storytelling tool with endless posibilities. Product placement expands, with new tactics and strategies that also reflect on big product launches or other applications, such as the filters, animations or interactions in Snapchat.