Through AR, some exciting developments have been made. AR has revolutionized the marketing industry. Through video games, tv and film, and now are swarming the business sector. AR is now even proficient in business cards. So what are the current augmented reality advancements?

Augmented reality (AR) has been around for a few years now. Even though it’s still in very early stages, the applications so far have exciting and promising projections.

The Human Factor

Industries such as the military, with the Synthetic Training Environment (STE), where soldiers can practice realistic operations anywhere. As well as the health sector, with doctors being able to diagnose and treat conditions remotely.

But there are also other applications: customer care becomes a thing of the future when we can show the help agent our specific device. They can even walk us through different solutions or go in themselves. And the weather? In the wake of various recent catastrophes, meteorologists can emulate a hurricane without leaving the comfort of the studio. The human factor is crucial in the scene of augmented reality advancements.

The Fun Factor

But when work ends, the fun begins. AR can provide a world of innovations. There are incredibly popular games such as Pokémon GO, for example. Applications to look at the constellations by pointing your device at the sky like Google Skymap and sports programs that show perspectives we had never dreamt of before.

The Consumer Factor

Shopping becomes a whole new thing, thanks to AR. Brick and mortar products expand real life so customers can try watches on remotely. Or experience products in e-commerce settings, such as looking at the IKEA catalog and having a realistic view of how certain furniture pieces would exactly look in your living room—traveling somewhere? See it first thanks to localized AR, so you can not just be awed but also gauge other things, such as the accessibility of a hotel or the location of a particular museum.

The Marketing Factor

So how can AR find its spot and grow in the marketing industry? Ads in 3D help create a much better impression on customers, where AR becomes a storytelling tool with endless possibilities. Product placement expands, with new tactics and strategies that also reflect on big product launches or other applications, such as the filters, animations, or interactions in Snapchat.

Want to learn more about the future of Marketing Automation? You will love our blog ‘What Really Is Marketing Automation?’