A marketing manager can change the game within your organisation as well as the campaigns that you and your team are producing.
Hiring the right people is one of the most important things you can do for your company. When you have the perfect team put together, your company will be more efficient, creative and successful.
Unfortunately, finding the perfect candidate for a job is easier said than done. And when it comes to hiring a marketing manager, it can be difficult to know what traits to look out for. You see, a job applicant for a marketing manager position always have a degree in marketing. Instead, they will have certain traits and characteristics that make them perfect for the job.
Your going to need a team for your manager to manage. Read up on our blog instalment ‘how to structure your marketing automation team’
What is a marketing manager?
ZipRecruiters definition of a marketing manager is someone who manages all marketing efforts of a company for its products and services. They supervise the marketing team, leading initiatives in identifying an audience, branding, brainstorming campaigns, creating budgets, and analyzing results for future use.”
In other words, a marketing manager is involved in every aspect and step of the marketing process, from conception to research to execution and analytics.
According to the US Bureau of Labor Statistics, there are more than 249,600 marketing managers in the country, and the position is growing up to 10% a year—that’s very fast, if you didn’t know.
Finding and hiring the perfect person to be involved in every step of your company’s marketing is a big responsibility. If you choose incorrectly, your brand could suffer from poor messaging and ineffective marketing strategies (which can be very, very expensive with no ROI).
But if you find someone with these 6 traits, you’ll have a new team member who will make sure your product or service has the perfect marketing message that is directed at the right people.
6 traits of the perfect marketing manager have
- Energy and Enthusiasm
- Research Oriented
Creativity is one of the most important traits a marketing manager can have. That’s because the marketing field is always changing and evolving. Digital marketing is making leaps and bounds every day, and a marketing manager has to look outside the box to find new ways to delight and inform. There’s no playbook that marketing managers can refer to. That’s why they need to be able to make their own playbook, with ideas that no one else has even considered before!
Part of creativity is being able to take a risk. They have big ideas and aren’t afraid to act on them.
Energy and Enthusiasm
The best marketing managers will be like a lot like the Energizer Bunny. They’ll have boundless passion and stamina to get them through the long hours and any creative blocks. A marketing manager will truly love their job, and your brand. Their passion for your product or service is what drives their marketing. They should be excited about what you offer so that they can inspire the same excitement in customers!
This is part of the enthusiasm for your brand. A marketing manager has to be totally committed to your product. They’re basically your head evangelist, and their job is to always be showing how awesome your brand is. They need to live your marketing message at all times. Finding the perfect fit for this role is about finding someone who embodies your values and loves to share them with others. Check their resume to see if they have bounced around at jobs a lot. Someone with commitment would stay with a company for at least a few years at a time.
The best marketing is based on in-depth research. A marketing manager needs to know your audience, your industry, and your product. All of this takes extensive research, because marketing that’s based on guesses and assumptions is probably going to be ineffective. Look for someone who knows their way around analytics. They should understand your target audience in order to come up with the best possible marketing message and they need to understand how to interpret analytics to see how a campaign is doing. Data is king, and a good marketing manager knows this.
In marketing as in life, something always goes wrong (or at least not as planned). Your marketing manager needs to be adaptable enough to come up with creative solutions to any problem. Maybe a developer can’t meet a deadline. Maybe there’s a completely new social media platform that has popped up and a significant number of your target customers are on it. Whatever hurdle comes up or new technology comes out, the best marketing manager will pivot and adapt their plans and strategies. They should never be stuck in stone and refuse to improvise.
A marketing manager needs to have a big-picture vision to be able to see things others don’t. In marketing, the details can get overwhelming. You need someone who can take a step back and take stock of the process from a high-up vantage point. No matter what project you’re working on, they should always remember your brand values and overall marketing goals.
Plus, you need someone who can see what others can’t and can communicate their vision to others in a way that is exciting. This means getting the whole team on board about a new campaign as well as infecting customers with their enthusiasm!
A marketing manager will have short-term and long-term goals and won’t lose sight of either of them.
Hiring new personnel is a big decision that can make or break your company. Your marketing manager is your company’s biggest cheerleader—with the loudest megaphone. Be sure to only give this power to someone with these 6 traits if you want your marketing message to be amazing.