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Monthly Archives: October 2019

Over the years there are a few questions that keep popping up amongst email marketing users. After careful consideration, and without wanting to get into one of those endless lists, we have reduced to it to the most pressing five. Those are:...
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Lead conversion has a lot to gain from marketing automation, particularly when it comes to email and social and content campaigns....
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Personalisation is not just about throwing personal data here and there. It's more about showing the customer you are aware of their lifecycle, or in other words: showing the love....
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Everyone wants to stay on top of trends, marketing tactics, and the latest technology so that they can convince customers that they’re on top of their game. And, keeping up with the latest trends keeps your company fresh and relevant, and makes your competitors work even harder to keep up....
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Looking to take your company to the next level? Or, maybe you’re just hitting a rough patch and struggling with figuring out how to tap into a new consumer base?...
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If you’re searching for a business to provide you with marketing automation software, then you’re probably wondering where to start. What type of company should you sign with, and what should you plan ahead for before signing the contract?...
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If you’ve invested in a marketing automation tool to help grow your business and increase your customer base, congratulations! You’ve taken the first big step toward taking your business to the next level....
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How many emails have you received that took you for the wrong segment of the population, misjudged your gender or, the worst possible offence, spelled your name wrong?...
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So, you need to send emails. Sounds easy, right? It is! If you have the right team, of course. But what is "the right team"? How many people does it take to send an email? Let's look at the basic roles that would need to be covered....
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Coming up with the right email marketing strategy falls under your overall marketing strategy and therefore should be synchronised with it. We can all agree email is the most effective channel, but how do we harness all that power? How to align the possibilities it offers?...
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