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Monthly Archives: May 2019

IBM Watson Marketing’s 2018 email metrics benchmark study examines email and mobile marketing messages sent by several thousand brands in 2017, using a wide variety of measurements to establish benchmarks on customer engagement, delivery and subscriber churn....
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If you are an administrator of a Salesforce Marketing Cloud instance, you probably received an email notification recently with the ominous subject line "ACTION MAY BE REQUIRED: Changes to REST API Permissions"....
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On Friday 17th May 2019, Salesforce experienced a significant outage after a faulty database script accidentally gave users broader access to data than intended....
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Lead conversion has a lot to gain from marketing automation, particularly when it comes to email and social and content campaigns....
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When Journey Builder made its entrance, many thought this was the answer to all their prayers. A few years later, we all have had our ups and downs with this tool which for many is amazing, but can be quite disappointing....
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The Marketing Cloud site where we used to check server status, trust.marketingcloud.com, will soon be absorbed by the Salesforce Trust site, status.salesforce.com on April 4th, 2019....
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If you own or have access to a United States and/or Canada SMS Short Code, you probably received a notification to explain that Salesforce Marketing Cloud will be moving their US and CA 3rd party SMS aggregation services from a legacy SMS aggregator partner to their current Tier 1 aggregator...
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