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Monthly Archives: May 2019

IBM Watson Marketing’s 2018 email metrics benchmark study examines email and mobile marketing messages sent by several thousand brands in 2017, using a wide variety of measurements to establish benchmarks on customer engagement, delivery and subscriber churn....
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If you are an administrator of a Salesforce Marketing Cloud instance, you probably received an email notification recently with the ominous subject line "ACTION MAY BE REQUIRED: Changes to REST API Permissions"....
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On Friday 17th May 2019, Salesforce experienced a significant outage after a faulty database script accidentally gave users broader access to data than intended....
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Lead conversion has a lot to gain from marketing automation, particularly when it comes to email and social and content campaigns....
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Trailhead is a learning platform open to all those interested in learning about Salesforce....
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When Journey Builder made its entrance, many thought this was the answer to all their prayers. A few years later, we all have had our ups and downs with this tool which for many is amazing, but can be quite disappointing....
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Coming up with the right email marketing strategy falls under your overall marketing strategy and therefore should be synchronised with it. We can all agree email is the most effective channel, but how do we harness all that power? How to align the possibilities it offers?...
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The Marketing Cloud site where we used to check server status, trust.marketingcloud.com, will soon be absorbed by the Salesforce Trust site, status.salesforce.com on April 4th, 2019....
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If you own or have access to a United States and/or Canada SMS Short Code, you probably received a notification to explain that Salesforce Marketing Cloud will be moving their US and CA 3rd party SMS aggregation services from a legacy SMS aggregator partner to their current Tier 1 aggregator...
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